26 Sep PRESS- QSR Magazine: “Ones to Watch: Slim Chickens”
By Judy Kneiszel
Slim Chickens has at least one thing in common with the likes of Apple, Google, and Nike: It can trace its roots to a garage. President and CEO Tom Gordon concocted the idea for the fast-casual chicken concept in CMO Greg Smart’s garage.
“We got the idea that no one was doing fresh chicken tenders in Northwest Arkansas, and we knew it was a great and growing area of the country,” Gordon says.
There were some chains doing tenders nationally, Gordon adds, but he and Smart thought they could do them better. The pair focused on delivering a better product with premium service to make Slim Chickens stand out from other limited-service concepts in Arkansas.